Noetic AI's Vision

Policy in the Age of AI: Insights and Innovations

Noetic AI is an independent innovation policy lab dedicated to exploring how artificial intelligence is transforming the way we innovate, govern, and make collective decisions — and how, in turn, we should govern AI itself. Founded in 2025 by Zoi Roupakia, an engineer and policy researcher at the University of Cambridge, Noetic AI bridges the gap between technical depth and policy design.


We bring together analytical rigour, creative thinking, and applied research to understand and shape the evolving relationship between AI, innovation, and public policy. Our mission is to support better decisions — by governments, institutions, and those building the future.

Our Vision

To bring clarity, rigour, and inclusion into the way AI is built, governed, and adopted.

We believe AI should serve society — not the other way around. But that requires policy frameworks that are technically grounded and socially attuned. It means asking critical questions early in the design process — not regulating after harm. It also means widening the table: involving more voices, more disciplines, and more regions in the conversation.

Rooted in technical depth and guided by a creative, experimental ethos, Noetic AI combines research, policy analysis, and prototyping to help institutions make informed, responsible, and future-oriented choices.

Why it matters

AI is rapidly changing our world, and policy plays a crucial role in shaping how we use it. The systems we design today will define how knowledge, resources, and accountability are distributed tomorrow.

At Noetic AI, we focus on two interrelated questions:

  • How can AI support more adaptive, evidence-based policymaking?

  • How can public policy ensure AI systems are fair, safe, and accountable from the start?

Through research, analysis, and creative policy tools, we help decision-makers navigate these questions with evidence, imagination, and integrity.


All views expressed represent independent analysis and do not reflect the positions of affiliated institutions